A Study on the Effectiveness of Incentive Programmes at Aditya Birla Retail Pvt. Ltd Mangaluru. PEARL Multidisciplinary Journal, [S. l.], v. 5, n. 1, p. 39–51, 2019. Disponível em: https://journal.spcputtur.ac.in/index.php/pearl/article/view/129. Acesso em: 16 apr. 2026.