Impact of OTT (Over-the-top) Media on Consumer Buying Behaviour in Purba Bardhaman District in West Bengal: An Empirical Study. PEARL Multidisciplinary Journal, [S. l.], v. 10, n. 1, p. 30–45, 2024. Disponível em: https://journal.spcputtur.ac.in/index.php/pearl/article/view/154. Acesso em: 29 apr. 2026.