Sheethal Kumar K V, and Anila D Shetty, translators. “A Study on the Effectiveness of Incentive Programmes at Aditya Birla Retail Pvt. Ltd Mangaluru”. PEARL Multidisciplinary Journal, vol. 5, no. 1, Feb. 2019, pp. 39-51, https://journal.spcputtur.ac.in/index.php/pearl/article/view/129.