The Problem of Plenty Versus Quality of Life

Abstract

The quality of life of people largely depends upon meaningful development of an economy. A healthy, educated and an empowered population contributes to improved productivity which in turn sustain economic growth. In view of the emerging multi-faceted trends in population in India, population stabilization is the chief issue which the country has to accord top priority in its march towards socio-economic development. The programme of family planning and infant health care programmes are of vital importance to improve the’ quality of life’. In this paper an attempt is made to present a model of small family norm in improving quality of life through social marketing principles.