A Study on Consumer Satisfaction on Maggi Noodles

Abstract

Consumer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company to meet or to surpass its customer expectation. Customer satisfaction is defined as the number of customers or percentage of total customers, who's reported experience with a firm its products, or its services exceeds specified satisfaction goals. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in marketing metrics as part of its ongoing common language in marketing project in a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often a part of balanced scorecard. In a competitive marketplace where business competes for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy